What is Employer Branding and Why It's Vital for CNAs? Employer branding is your organization’s reputation as a workplace. While the definition is simple, don’t let it fool you. Up to 95% of job candidates consider an organization’s employer branding before accepting a new position. In today’s competitive hiring landscape, CNAs have choices. They seek supportive and stable work environments with a positive company culture.

If you observed a nurse aide training classroom, you would likely see students from various cultural, racial, and ethnic backgrounds. While these unique qualities can tell you much about the student, they don’t provide information about their diverse learning needs. Healthcare education programs must consider the learners’ diverse backgrounds, learning styles, abilities, and challenges to ensure accessibility and equality.

Well-prepared CNAs are not just “nice to have” in senior living facilities. They are a necessity for providing holistic and comprehensive quality care. CNA turnover in nursing facilities has long been a challenge. However, recent studies have shown that the problem continues to worsen. In fact, one study cites an average turnover rate of 78.1% for CNAs in nursing homes. This statistic illustrates the importance of best practices for onboarding new graduate CNAs to mentor and support them in their new roles.